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Teaching Innovation & Design Strategy at the Online "Master of Brand Design and Strategy" Degree. 

As an associate professor at the Art Center College of Design, I have the privilege of guiding the next generation of designers. My passion for mentorship extends beyond the classroom, as I actively engage in mentoring emerging designers and fostering their growth.

Brand designers may not always originate the brief they work on, as it often comes from business imperatives. Innovation designers and strategists, who drive the front end of innovation, can help brand designers get involved in the conversation early enough to build and deliver truly amazing brand experiences. 

However, there can be tension between brand-led innovation and brand agnostic innovation, and a gap that often exists between brand strategy and innovation strategy at varying stages of the scoping and development process. To bridge this gap and foster collaboration, it is important to understand and apply systemic thinking. 

As an associate professor at the Art Center College of Design, I teach innovation and design strategy and coach students on how to think critically and holistically and apply systemic thinking to solve complex challenges and generate inventive design solutions. 

I also teaches on the operationalization of innovation through design, leading to added strategic business value across multiple industries, drawing from my extensive knowledge and experience in Pharmaceuticals, Food & Beverages. I encourages students to practice and develop their systemic thinking skills outside of the classroom, by looking for opportunities to apply systemic thinking in their daily lives and to continue learning about complex systems, and provides opportunities for the students to apply systemic thinking in real-world contexts, analyzing current events or social issues and consider how different elements are interconnected and how they contribute to the overall system.

Advancing knowledge and applicability of new tools and methodologies. 

• “Sustainability by Design”, H. Mumber-Drumm, Professor Sustainability Initiatives at Art Center College of Design, Passadena

• “Funded Education programs” G. Herrera, Professor of Packaging Design at Art Center College of Design, Passadena

• “Innovation Metrics”, Alex Osterwalder, Top 50 Thinker, Founder of Strategyzer, Professor of Strategy at Lausanne University. Referenced as “official reviewer” page 279 in Book “Value Proposition design” – Business books best seller Published at Wileys 

• “Rituals Design”, Peter Childs, Head Dyson School of Design Engineering & Weston Baxter, Professor at Imperial College London

• “Design Thinking Integration”, with Cyril Bouquet, Professor of Strategy & Innovation IMD Business School

Partnered with Alex Osterwalder as a reviewer of his second book "Value Proposition Design", and engaged with the authors to evolve the methodology from a consumer driven approach to a dual approach combining the technology entry pathway.

Sharing and building cross-functional expertise with design & innovation fellows around the world. 

. "Business Transformation in a World of Technological Blast", FEI Boston, June 2024

. "Business Transformation", World Economic Forum, New Frontiers of Nutrition, April 2024

. "Innovating Lifestyle Brands in a Digital world", Europack Summit Montreux Sept 2023

· Using GenAi to design new  Health & Wellness products & services - AI Innovation Summit, New York, Dec 2023

· “Applied innovation and quick ROI”, FEI Forum, Boston, Oct 2022

· “Innovating Lifestyle Brands in a Digital world”, Digital Innovation Summit, GDS global, July 2022

· “Bringing Breakthrough Innovation to Life through Lifestyle Brands”, Global Innovation Forum, London, Sept 2021

· “Beyond Covid19, Designing the new normal”, Change by Design conference, Paris, Feb 2021

· “A new era for Designers & business leaders”, Johnson R&D Innovation conference,  Paris June 2019

· “Powering growth and renewal through innovation, design thinking and new technology”, UBS Big on Growth, Feb 2019

· “Accelerating Innovation through Design thinking", Open Innovation Summit, Sept 2017

· “The Critical Need for Design Thinking in the Innovation Process“, Innovation Roundtable, May 2017

· “Innovation & Design:  How design thinking can elevate corporate culture”, Fuse Design conference, Nov 2016

· "From stuff to stories, How to Design Services", Design Management Institute Summit, May 2016