Culture & MINDSET
I AM On a mission to IMPROVE health & well-BEING worlwide
Health and wellness have always been at the core of my professional journey. I am deeply committed to making a positive impact on people's lives through design, innovation, and a holistic approach to well-being.
Designing for Wellness
Throughout my career, I have had the privilege of working on projects that directly contribute to improving health and wellness. Whether it's creating innovative packaging for healthier food products or designing experiences that encourage well-being, I've consistently sought opportunities to align my design expertise with this passion.
Healthy Initiatives
I've actively contributed to initiatives that promote healthier living, both within and outside of my professional roles. This includes projects aimed at enhancing the nutritional value of products, encouraging physical activity, and supporting mental well-being.
Teaching the Next Generation
As an associate professor at the Art Center College of Design and a guest lecturer at renowned institutions, I've had the opportunity to inspire the next generation of designers to prioritize health and wellness in their work. I believe that by instilling a sense of responsibility and purpose, we can empower future designers to create solutions that positively impact society.
Sustainability and Health
My commitment to health extends to environmental health as well. I have championed sustainable design practices that not only benefit individuals but also contribute to a healthier planet. Designing with sustainability in mind is a way of ensuring the well-being of future generations.
Empowering Individuals
My goal is to empower individuals to make healthier choices by designing products, services, and experiences that align with their well-being aspirations. I firmly believe that design has the potential to inspire positive lifestyle changes and enhance the quality of life.
New frontiers of Nutrition
I am engaged as a Strategic partner to the World Economic Forum "New Frontiers of Nutrition" initiative, in partnerhsip with Accenture, to define new approaches to Transform lives through the power of nutrition.
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Health care by food
I am volunteering as a Strategic advisor for the "Health Care by Food" behavioral sciences task force, led by Center for Health Incentives and Behavioral Economics, School of Medicine, University of Pennsylvania.
The world I LIve in
My professional realm is filled with visionary individuals who are innovative creators and dedicated learners, constantly working towards making a positive impact on the world. It is propelled by cutting-edge technology, groundbreaking scientific discoveries, and disruptive business models, achieved through design thinking and brought to the masses through the reach of the brands and organizations I am privileged to serve and grow.
MY CREATIVE CULTURE
I have shaped my Design and Innovation culture by partnering with elite entrepreneurs and designers worldwide, leading the best teams in the world on envisioning the future and developing tangible solutions for various industries, including food, pharmaceuticals, and cosmetics, and successfully introducing them to the market, at scale.
powering business strategies through design
Design isn't just about aesthetics; it's a dynamic force that shapes innovation, drives customer engagement, and defines brand identity. By strategically harnessing the principles of design thinking and creativity, businesses can elevate their strategies to new heights, delivering solutions that not only meet customer needs but also inspire lasting connections and competitive advantage in today's rapidly evolving marketplace.
SCIENCE & technology
as enablers of progress
Technology is not just a tool but a driving force that empowers individuals, organizations, and societies to achieve greater heights. By harnessing its potential responsibly and ethically, we have the capacity to address complex challenges and propel humanity forward toward a more inclusive, connected, and prosperous future.
As an industry leader with a track record of leveraging technology as a powerful enabler of progress, I have consistently driven innovation and accelerated business growth. Throughout my career, I've integrated cutting-edge technology into every aspect of my work, from collaborative cross-functional tools and data analytics to Design Thinking, rapid prototyping, and now artificial intelligence tools. By harnessing the potential of technology, I've successfully translated scientific discoveries into tangible consumer experiences, optimized innovation pipelines, and infused sustainability into packaging solutions. My commitment to using technology as a catalyst for positive change aligns perfectly with the forward-looking vision of organizations seeking to drive progress in today's dynamic world.
EMBARK ON A TECH ODYSSEY 🚀
From sustainability marvels to smart homes, food tech feasts, digital health breakthroughs, electrifying mobility, AR/VR/MR adventures, and beyond – Tech redefines the future ! Christian loves to dive into a world where innovation knows no bounds, leaving us with smarter living, exciting gadgets, and a glimpse into the extraordinary. 🚀Here's to the innovators, the dreamers, and the boundless possibilities that lie ahead! 🔮
the power of design @Pepsico
We're a group of fearless optimists who approach each day with the passion of a startup. Our brands and experiences bring excitement, refreshment and fun to people around the globe. We're people in love with people leading a global dialogue about design because we’re bold enough to believe our work can inspire the future.